GASSAN as a proud partner of Amsterdam 750 years

This year marks a special milestone: Amsterdam celebrates its 750th anniversary. It’s a moment of pride and reflection, an opportunity to spotlight the city’s rich history and culture. GASSAN, an Amsterdam-based family business, has made a unique contribution to this celebration as an official partner. By supporting events, training young craftsmen, and designing stunning jewelry, GASSAN contributes to an unforgettable celebration. In this article, you'll discover how GASSAN supports Amsterdam's anniversary in a remarkable way.

The Kick-off of a Festive Year

In October 2024, the celebratory year began with a spectacular opening concert at the Ziggo Dome. This event marked the start of a year full of festivities in which the city, its residents, and visitors celebrate Amsterdam’s long history. As a partner, GASSAN emphasizes its deep connection with Amsterdam and its community. Over the years, the family business has built a strong bond with the city and aims to give something back to its residents through this partnership. For GASSAN, the partnership is not only about celebration but also about honoring heritage and passing on traditions to future generations.

Return of the Iconic Street Football Tournament: Cruyff Street League

In the spirit of unity and community, GASSAN is also a proud sponsor of the Cruyff Street League, which kicked off on October 23. This street football tournament, organized in partnership with the Johan Cruyff Foundation and FC Straat, is a tribute to the power of sports to bring people together. Youth from various neighborhoods participate in preliminary rounds across the city, with the tournament culminating in an exciting final on Dam Square in the summer of 2025. This initiative promotes not only sportsmanship and teamwork but also a connection to the city. For GASSAN, a family business that holds these values in high regard, sponsoring the tournament was a natural choice.

Investing in the Future of Craftsmanship

GASSAN also contributes to Amsterdam’s future in another meaningful way: by training new talents in the art of diamond cutting. This centuries-old craft holds a special place in Amsterdam’s history and is deeply woven into the city’s identity. This heritage lives on in the unique GASSAN 121 cut, an innovative design with 121 facets that emphasizes the brilliance of craftsmanship. This initiative highlights GASSAN’s commitment to passing on the knowledge and tradition of this craft to a new generation, helping to preserve the centuries-old tradition of diamond cutting in Amsterdam.

In honor of Amsterdam’s 750th anniversary, GASSAN offers a selection of jewelry and accessories to celebrate this unique milestone together.

From colorful initial bracelets featuring the city’s iconic three crosses to dazzling pieces from the GASSAN 121 collection—each item embodies craftsmanship and Amsterdam heritage. Additionally, an upcoming limited-edition collaboration with Montblanc, designed especially for this anniversary year, will soon be introduced. Perfect for honoring the connection to Amsterdam in a stylish way.